|
|
 |
 |
Consumer & Shopper Reports |
 |
 |
2010 Consumer & Shopper Reports |
 |
|
 |
 |
 |
|
|
January 2010 |
 |
| Keep up-to-date with your shoppers’ needs with IGD's Shopper Trends 2010 report. It examines the factors driving key shopping decisions, highlights changing attitudes to health and looks at how shoppers are assessing both value and values when buying food |
|
 |
 |
 |
|
Meal Occasions – appealing to changes in shopper behaviour
|
March 2010 |
 |
| The way people live, how they shop and their cooking and eating habits are changing, presenting new opportunities for business. Find out how to adapt ranging, promotions and merchandising to meet changes in meal occasions with this forthcoming IGD consumer research. |
|
 |
 |
|
|
 |
2009 Consumer & Shopper Reports |
 |
|
 |
 |
 |
|
Online Shopping 2009
|
December 2009 |
 |
| IGD predicts that the online grocery market will will nearly double in size by 2014. Understand how online grocery shopping behaviour and motivations are changing, and the drivers and barriers to the future growth of online shopping with IGD's Online Shopping 2009 report. |
|
 |
 |
 |
|
Shoppers in 2012: Is your business ready for them?
|
October 2009 |
 |
| How will the 2012 shopper behave? This new IGD consumer research will help you predict future shopper behaviour, anticipate their needs and review your medium to longer term strategy accordingly. |
|
 |
 |
 |
|
Promotions and Customer Loyalty
|
September 2009 |
 |
| What do shoppers like and dislike about promotions? Do promotions win and build new and loyal customers? And what promotional tactics work? Find out in this new report, which tracks shopper attitudes and behaviours towards promotions and assesses the impact on loyalty. |
|
 |
 |
 |
|
Social Sustainability – The New Competitive Frontier
|
July 2009 |
 |
| This research provides a benchmark for any company interested in its social reputation or planning a social sustainability initiative, covering areas including sourcing policy, fair trade, pay & working conditions, child labour, trade union policy and urban regeneration. |
|
 |
 |
 |
|
The Future of Discounters – The Shopper Perspective
|
May 2009 |
 |
| In their quest for value in the current economic climate, shoppers are considering their options outside of where they normally do their shopping. This report investigates current attitudes towards discounter stores including the barriers and drivers to using these outlets, and compares attitudes across key western European markets. |
|
 |
 |
 |
|
Private Label vs. Brands – The Shopper Perspective
|
May 2009 |
 |
| What do shoppers think about grocery private label products? As the recession hits household food budgets, are they re-evaluating what value they get from private label and brands and changing their shopping habits accordingly? Find out in this new IGD research, based on the feedback of thousands of shoppers across western Europe. |
|
 |
 |
 |
|
Food to Go
|
March 2009 |
 |
| How do retail food-to-go offers compare in quality and value perception to those that are well established in the foodservice sector? Does it represent an opportunity for growth or has the tide turned? Find out with this in-depth guide to food-to-go. |
|
 |
 |
 |
|
Shopper Trends 2009: Food Shopping in a Recession
|
February 2009 |
 |
| In a time of unprecedented economic uncertainty it has never been more important to understand UK shoppers. This report will help you find out how the recession is influencing shopper attitudes to price, store and product choice, health and meal preparation and discover the implications for retailers and manufacturers. |
|
 |
 |
|
|
 |
Consumer & Shopper Reports Archive |
 |
|
 |
 |
 |
|
The Golden Generation
|
November 2008 |
 |
| Identifying opportunities to meet the needs of a diverse older population |
|
 |
 |
 |
|
 |
 |
 |
|
 |
 |
 |
|
 |
 |
 |
|
Food for Life
|
June 2008 |
 |
| Examining the role of food for health and wellbeing |
|
 |
 |
 |
|
Ethical Shopping in Europe
|
June 2008 |
 |
| Pan-European insight into evolving shopper attitudes and behaviours towards ethical consumerism |
|
 |
 |
 |
|
 |
 |
 |
|
 |
 |
 |
|
 |
 |
 |
|
 |
 |
 |
|
 |
 |
 |
|
 |
 |
 |
|
 |
 |
 |
|
Home Cooking
|
December 2006 |
 |
| A report investigating how convenience is shaping the way consumers cook at home |
|
 |
 |
 |
|
The Next Big Food Thing
|
December 2006 |
 |
| The essential guide to identifying consumers’ needs to drive product innovation |
|
 |
 |
 |
|
Healthy Snacking
|
November 2006 |
 |
| Identify the opportunities and challenges for the healthy snacking market |
|
 |
 |
 |
|
Loyalty
|
November 2006 |
 |
| Find out how to attract and retain customers in different trade channels with IGD's guide to shopper loyalty |
|
 |
 |
 |
|
 |
 |
 |
|
Children's Food
|
August 2006 |
 |
| The consumer of tomorrow - an essential guide to developing food for children |
|
 |
 |
 |
|
|
|
|
 |
 |
By working with you to conduct respected, reliable research and analysis, IGD can help you to understand your consumers better. |
 |
 |
Find out more >
|
 |
 |
 |
Category Management & Shopper Marketing 2010 on 7th & 8th September is Europe's largest category management conference. Hear from speakers including Tesco, Morrisons, Mars, Pepsico and P&G. |
 |
 |
Find out more >
|
 |
 |
|