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* Category Management *
Category Management
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Our Category Management analysts and trainers are specialists in their fields.

Category Management means looking at particular ‘product groups’ and managing each of them as 'categories'. Through our research and training, IGD helps retailers and suppliers work together to grow their total categories - helping to keep the shelves full and the shoppers satisfied.

We can help you identify the keys to category growth and select the appropriate tactics to achieve it.
 

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* Featuring best practice examples from around the world, this report will help you avoid common barriers and maximise the impact of category management. *
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* This unique, hands-on one day workshop will show you how to use the latest software to deliver range and merchandising plans *
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* Find out how to identify shoppers, influence purchase decisions and drive growth at IGD's two-day event on 7th & 8th September. *
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Forthcoming conferences Forthcoming conferences Forthcoming conferences
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* Category Management & Shopper Marketing 2010
Category Management & Shopper Marketing 2010 New
7th & 8th September
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Hear how your peers are identifying shoppers, creating demand at the point of decision making and driving growth opportunities at Europe's largest event focusing on Category Management and Shopper Marketing. Speakers confirmed so far include Tesco, Morrisons, Mars and P&G.
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Forthcoming Category Management Workshops Forthcoming Category Management Workshops Forthcoming Category Management Workshops
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* Successful Category Management: Getting Started
Successful Category Management: Getting Started March 2010
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If you’re new to Category Management and need to understand the jargon used, the challenges category managers face and the solutions on offer to address them, this practical, one-day category management workshop is just what you need - no previous experience is necessary.
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* Data Driven Insights
Data Driven Insights April 2010
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Sales data, loyalty card data, consumer survey data... Chances are you have no shortage of data, but do you know how to distil it into meaningful, actionable insights to help you work more effectively? Find out with IGD's new one-day Data Driven Insights training course.
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* Successful Category Management: Introducing Ranging and Merchandising
Successful Category Management: Introducing Ranging and Merchandising April 2010
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This one-day workshop delves deeper into ranging and merchandising, enabling you to assemble an effective assortment and display to deliver your category objectives. You will learn about UK and International best practice and discover opportunities for your business.
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Recently updated factsheets Recently updated factsheets Recently updated factsheets
All you need to know about Category Management.
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Category Management Definition
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Category Management Glossary
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Data Types
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Data Use
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* See the full list here
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Justin King
* Inspiring change *
* “The future of our industry is in developing our people.

Over the years IGD has remained true to this belief, developing and inspiring the talent we need.”

Justin King
Chief Executive, Sainsbury’s
President, IGD		 *
* Learn how we develop talent > *
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* Need customised training? *
* We've been delivering training programmes to companies in the food and grocery industry for 100 years.

Our practical courses make a difference because they are born of an understanding of what really matters to large and small companies.		 *
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